AJ CRIMSON is the rock-star of the beauty industry! An Entrepreneur, Makeup Artist and Beauty & Lifestyle Expert, as well as, one of the most trusted names and leading authorities in the beauty industry. AJ’s established reputation as an innovative beauty solutionist has made him and his products first choice for artists and celebrities including Fergie of The Black Eyed Peas, Hilary Duff, Adrienne Bailon of The REAL, Seryah of Fox’s Empire, Christina Milian, Brandy, Raven-Symone, Estelle, Regina King, Angela Bassett, Ameriie, Letoya Luckett, Keyshia Cole, Missy Elliot and more. His products are also used on the television series American Horror Story, Empire, Scandal, Girlfriends Guide to Divorce, The View, VH1’s Hit the Floor, The Real, and the box office smash The Hunger Games and in countless runway shows.
AJ’s strong commitment to excellence and willingness to learn has been key instruments in paving the way for his success. Self-taught as a makeup artist, AJ fell in love with giving women the tools and permission to fall in love with themselves again by helping them find their true beauty both outwardly and from within. Through those experiences, AJ learned several invaluable lessons and built his brand on the concept of, “it’s not about restructuring your face, but enhancing what you already have. The client is always the STAR! The makeup is the co-star!” Setting out on his own to enhance the lives of women on a broader scale, he ventured into the world of entrepreneurship and never looked back.
A decade later, AJ’s work has been featured in fashion, beauty and music magazines worldwide including Vogue, Glamour, Marie Claire, InStyle, Harper’s Bazaar, Esquire, Essence and leading Japanese Entertainment magazines Blenda and Luire. He has also had the opportunity to work alongside some of the best in the business including Pat McGrath for Paris Fashion Week and was delighted to have a hand in creating cutting edge beauty techniques under the masterful instruction and eyes of makeup impresarios Joann Gair and Mathu Anderson.
The AJ Crimson Beauty cosmetics line, like most great inventions, was born out of necessity. “I felt like there was an absolute need to bring products to women of color that actually worked and didn’t oxidize or change,” explains Crimson. “I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in. So often, makeup has been designed with a one size fits all mentality, and with black women and women of color my cosmetic line contains shades for women of every ethnic background and skin tone.”